New technology changes how customers buy. I rebuild how your company sells. Did it for the internet, doing it for AI.
I'm the CEO of Konstellation AI.
We work with executive teams on one step of their business at a time: what AI should take, what their customers will now do for themselves, and what their people are for, decided before anything gets built.
Previously, I ran the sales team at LendingTree when the internet changed how people shop for a mortgage. I spent years at BBDO mapping internet marketing for brands like Hormel, SPAM, Jennie-O, Aviva, the Minnesota Vikings. I co-founded AmpliFi, a fintech that gives middle-market companies a financial data lake. I was VP at Pacha Soap, where I built a luxury essential-oil brand for Whole Foods. And I advised the team that architected an early AI stack for Disney.
konstellationai.com/course The free workbook, Know Who Captures the Opportunity AI Opens.
instig8.ai My studio: the machines my own business runs on.
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The kits
The documents my business runs on, handed over blank, with the prompt that fills each one in.
- 001The inventory. The list of everything your company runs on, with what each thing costs and who owns it.
- 002The machine register. The five things that have to be true before you can leave a machine running without a person.
- 003The quarterly chain. Line every project up against the few things that matter this quarter, and see which ones cannot name what they serve.
- 005The workbook. Seven pages for the executive putting AI into the customer's path: the promise, the lines, the job, the machine, who does it, the first ninety days, the weekly meeting.